KatianaCastro Cortés

Wear That, Chalhoub Group · Dubai, UAE

Built the company’s highest-spending client from scratch in under a year — the previous record client took five years to reach the same spend.

• Drive sales performance and revenue growth across online and in-person channels, with a strong focus on KPIs, conversion, and client retention.
• Manage and develop an international client portfolio across UAE and key regional markets, identifying opportunities to increase engagement, loyalty and client value.
• Leverage CRM, client data, and AI-powered tools to analyze customer behavior, segment client profiles, and deliver targeted commercial opportunities.
• Develop client engagement initiatives across digital and social channels to support acquisition, retention and sales.
• Build long-term client relationships through a highly personalized approach, identifying individual needs and opportunities for repeat business.
• Brought in a strategic event partnership with the Museum of the Future and Dubai Holding.

Threads Styling, Chalhoub Group · Dubai, UAE

Managed a portfolio of 150+ clients across the globe, and won back a high-value client generating USD 90K+ in sales.

• Developed high-net-worth client relationships across the Middle East, UK, and US.
• Used CRM analytics and client segmentation to track client behavior, sharpen outreach, and identify growth, retention and client-value opportunities.
• Implemented digital and social strategies to enhance brand visibility and support sales.
• Built and ran B2B affiliate partnerships that expanded the network, brought in new clients and generated revenue growth.

Gucci · Dubai, UAE

Led and developed a team of 7, with Women’s Ready-to-Wear contributing 30–40% of total sales.

• Led performance reviews and set SMART KPIs, tracking progress via Workday.
• Activated, retained and grew the client base through clienteling tools.
• Collaborated with leadership and training teams to ensure Client Advisors had strong product knowledge and market awareness.
• Monitored category performance and proposed proactive actions to achieve targets.

Louis Vuitton Marbella & Puerto Banús · Spain

Oversaw the Women’s category at ~70% of total sales across both stores — the highest-share store in EMEA.

• Coached and developed team members through tailored growth plans, driving performance and engagement.
• Led strategic initiatives to lift sales performance, through CRM, targeted training, visual merchandising and client events.
• Managed daily operations, including inventory, after-sales, compliance, scheduling, and health & safety.
• Engaged with global VIC clients through high-profile international and local events (e.g. Paris, Dubai, Courchevel, Fashion Weeks).
• Tracked and optimized sales performance, managing targets and budgets to consistently meet business objectives of two different stores.
• Identified and developed new business opportunities through strategic partnerships and high-value client acquisition.

Saint Laurent · Dubai, UAE

Managed and developed the Men’s VIC portfolio — approximately 50% of the total VIC portfolio.

• Supported the buying team in shaping client-centric seasonal strategies through data analysis and forecasting.
• Held the VIC, brand ambassador and celebrity relationships across the Dubai Mall flagship and regional events.
• Delivered training across GCC markets (Kuwait, Doha, Abu Dhabi) on client segmentation, product knowledge, and sales strategies.
• Set and tracked sales targets and KPIs, driving team performance and exceeding benchmarks.
• Facilitated exclusive client experiences, including escorting a top Middle East client to Paris Fashion Week (Winter ’22).
• Developed targeted client initiatives in partnership with CRM, Client Engagement, and Marketing teams, driving client development strategies and overseeing budgets for key client experiences.

Saint Laurent · Dubai, UAE

Managed the Women’s category in the largest Saint Laurent flagship worldwide, and one of the highest-volume YSL stores in EMEA.

• Analyzed daily business trends to identify growth opportunities and implemented processes to exceed KPIs.
• Led the rollout and adoption of new CRM systems, training teams on clienteling strategies, targeted outreach and relationship-building techniques to strengthen client engagement and retention.
• Planned and delivered exclusive VIP events in close collaboration with the marketing team, enhancing client engagement and brand loyalty.

Hollister LLC · Dubai, UAE

Ran the highest-volume Hollister store in the world — €12M store volume, over 50% of total UAE sales — leading a 27-person team.

• Met store targets through visual merchandising, staff development and data-driven decisions.
• Delivered regular business reports and presentations to senior management.
• Analyzed KPIs and market insights to optimize conversion, ATV, UPT, and client engagement.
• Consistently ranked in the top 3 globally for daily sales performance.
• Completed an immersive management training program focused on all facets of running a multi-million USD retail business.